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Solune · Coffee Concentrate

Good coffee, brighter days.

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Frontispiece

Chapter I · Two hours

Two coffees Solune in the hills at sunrise for one day. Solune Solune by a morning window for the morning, Afterdark Afterdark by the sea at night for the after hours.

Solune

Coffee Concentrate. 100% Indian Arabica, unsweetened. 250 ml, makes 8 cups.

Afterdark

Cold Brew Concentrate, in three blends: Nocturne, Eclipse, Velvet Dawn. 250 ml.

Shared

One house, one copper accent, one pair of typefaces: Playfair Display and Montserrat.

Solune in the hills at first light
Plate 1Solune at first light. Campaign image, AI image tools, art-directed by Anuj M.

Chapter II · Solune · Sunrise

Good coffee, brighter days.

Made from 100% Indian Arabica beans, Solune is a pure, unsweetened coffee concentrate crafted for a smoother, more balanced day. Rich in flavour, versatile by nature: your daily ritual, made brighter.

The Solune bottle: clear glass, copper cap, cream label with the sun mark
  • 01

    100% Indian Arabica

    Premium beans, richer flavour.

  • 02

    Unsweetened

    Pure and clean. Nothing added.

  • 03

    Smooth · Balanced · Clean

    A more mindful daily ritual.

  • 04

    Concentrated

    One bottle, more ways to enjoy.

GlassClear glass, so the coffee itself is the colour of the bottle
CapA copper screw cap, embossed on top with the Solune sun
MorningCampaign: Solune in the hills at first light.

The ritual · by day

Good coffee, brighter days.

Film

Chapter III · The pour bar

Build a serve.

Pick a coffee and a way to drink it. The glass is built in front of you, ice to pour, from the serves on the brand boards.

  1. 01
  2. 02
  3. 03
  4. 04
  5. 05

Ready

Iced Latte

Smooth & creamy

Serve

Coffee

Coffee Concentrate · 100% Indian Arabica · 250 ml · Makes 8 cups

With

Ice

Proportions in the glass are illustrative: the boards don't give serving ratios yet.

Afterdark by the sea at night
Plate 2Afterdark, after hours. Campaign image, AI image tools, art-directed by Anuj M.

Chapter IV · Afterdark · After hours

Three blends, three skies.

Nocturne

Character
Bold · Smooth · Classic
Notes
Dark chocolate · Toasted nuts · A smooth finish
NOCTURNEECLIPSEVELVET DAWNThe Afterdark bottle, Nocturne label

Scroll or turn the dial

The ritual · after hours

Made for more good nights.

Film

Chapter V · Campaign

Morning light, night light.

Drag the reel. Campaign images made with AI image tools, art-directed by Anuj M; studio renders come from the 3D bottles on this site.

Solune · first light
Solune · first lightCampaign
Solune · the window
Solune · the windowCampaign
The pair · day to night
The pair · day to nightStudio render
Solune · beans and bottle
Solune · beans and bottleCampaign
Afterdark · by the sea
Afterdark · by the seaCampaign
Afterdark · the pour
Afterdark · the pourCampaign
Afterdark · three blends
Afterdark · three blendsStudio render
Afterdark · the crescent cap
Afterdark · the crescent capStudio render

Chapter VI · System

Two palettes that meet in copper.

Solune · day

cream
#EEE0D0
paper
#F5ECE0
clay
#C8784A
sun
#905226
espresso
#2A1B10
estate
#2D382E

Afterdark · night

midnight
#0E0E10
charcoal
#2B2B2B
brown
#5A3A2A
cream
#EDE2D3
copper
#B87333
burgundy
#6B2E33

Type

Aa &

Playfair Display · names, headlines, the house ampersand

Aa 250

Montserrat · labels, spaced capitals, facts

Marks

House
Solune
Nocturne
Eclipse
Velvet Dawn

Chapter VII · How it was made

From seven boards to a page of liquid.

01

The boards

Seven brand boards, made with AI image tools under Anuj M's art direction: names, marks, bottles, labels, cartons and the campaign. They are the source of truth for everything after.

Brand board: solune concentrate
Brand board: afterdark concentrate
Brand board: solune poster
Brand board: afterdark tins

02

Where the boards disagree

AI boards contradict each other. Each conflict got one decision, written down and shown in the colophon, so nothing on the site is invented.

  • Solune concentrate yield

    Makes 8 cups

  • Afterdark bottle and tasting notes

    The cream-label dark bottle and its notes (Nocturne: dark chocolate, toasted nuts, a smooth finish…)

  • Afterdark cups per bottle

    Not stated

  • Afterdark origin

    Not stated

03

Silhouettes

Each bottle's outline was traced from the boards as pairs of radius and height, then spun around its axis into 3D. These are the exact profiles the models use.

SOLUNEAFTERDARK

04

Labels, redrawn in code

The labels are drawn as canvas textures rather than cropped from images, so the type stays sharp on curved glass at any size.

The Solune label on the 3D bottle

05

A virtual studio

A studio scene in the browser lights the bottles with softboxes and plinths; a path tracer then renders the product shots used across the site, with real glass, refraction and soft shadows.

Studio render of both bottles

06

Matting the glass

Each bottle is rendered twice, on black and on white. How much the background shows through gives an exact transparency, glass and soft edges included. Drag to compare.

The bottle rendered on black
The matted bottle, with transparent glass
On black
On white

07

The liquid

About 120,000 grains of coffee, each computed on the graphics card every frame and drawn as a streak along its flow, with the bottle drawn between the liquid behind it and in front.

The liquid opening, Afterdark